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> 한국관광산업학회 > Tourism Research > 12권 0호

해외여행 상품구매 행동시 외부정보탐색에 관한 연구

Study on Korean Tourists' External Information Search Process in Purchasing Overseas Pleasure Tour Packages

이동렬(Lee Dong Youl),엄서호(Um Seo Ho)

- 발행기관 : 한국관광산업학회

- 발행년도 : 1998

- 간행물 : Tourism Research, 12권 0호

- 페이지 : pp.389-399 ( 총 11 페이지 )


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4,600
논문제목
초록(외국어)
The purpose of this study is to identify co-relationships among the variables which affects Korean tourists` external information search process in purchasing overseas Pleasure tour packages. Based on the model of external information search process which was developed by Perdue(1993), external information search process is assumed to have a function of optimizing `the perceived importance of information and `the perceived difficulty of information acquisition` in purchasing outbound tour packages. 240 self-administered questionnaires are filled out on the airport by the pleasure travelers who purchased overseas pleasure tour packages. Pearson co-relation analysis shows that `the amount of external information search` is significantly positively related with `the perceived importance of information` and negatively related with `the perceived difficulty of information acquisition`. In addition, both prior travel experiences and enduring involvement in overseas travel do significantly affect `the perceived importance of information and `the perceived difficulty of information acquisition` respectively.

논문정보
  • - 주제 : 사회과학분야 > 관광학
  • - 발행기관 : 한국관광산업학회
  • - 간행물 : Tourism Research, 12권 0호
  • - 발행년도 : 1998
  • - 페이지 : pp.389-399 ( 총 11 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2009-320-009095206
저널정보
  • - 주제 : 사회과학분야 > 관광학
  • - 성격 : 학술지
  • - 간기 : 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1229-571x
  • - 수록범위 : 1988–2019
  • - 수록 논문수 : 832