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> 한국관광학회 > 관광학연구 > 36권 2호

K-pop 신한류를 활용한 인바운드 관광 진흥방안

Research Articles : Promotion of Inbound Tourism Utilizing the K-pop Neo Korean Wave

이원희 ( Won Hee Lee ) , 김성진 ( Sung Jin Kim )

- 발행기관 : 한국관광학회

- 발행년도 : 2012

- 간행물 : 관광학연구, 36권 2호

- 페이지 : pp.31-56 ( 총 26 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

6,100
논문제목
초록(외국어)
This study aims to analyse the main outcomes and limitations of the Korean Wave (Hanryu) related tourism generated by both private and public sectors. The results of interviews are consistent with prior research indicating that Hanryu tourism has contributed to the growth and diversification of inbound tourism market, opportunities to develop high value-added tourism products, motivation for visitiation to rural areas, and overcoming a low-demand season in winter. However, this research also pointed out some challenges for, namely of the absence of a middle and long term plan for an inbound tourism policy, lack of tourism programs and facilities to genuinely experience Hanryu, and overcoming short stay/experience of Hanryu tourism products. From the findings, the following five key suggestions are proposed to promote inbound tourism utilizing the Sin-Hanryu (Neo-Korean Wave) led by K-pop: 1) differentiating tourism marketing by target regions/countries; 2) corresponding to the characteristics and demands of the Hanryu consumers; 3) developing high value-added tourism products utilizing the Hanryu; 4) promoting the Hanryu tourism by use of new media like SNS; and 5) organizing a private-public and a domestic-overseas partnership system for Hanryu tourism.

논문정보
  • - 주제 : 사회과학분야 > 관광학
  • - 발행기관 : 한국관광학회
  • - 간행물 : 관광학연구, 36권 2호
  • - 발행년도 : 2012
  • - 페이지 : pp.31-56 ( 총 26 페이지 )
  • - ECN : ECN-0102-2014-300-001591880
  • - UCI : I410-ECN-0102-2014-300-001591880
저널정보
  • - 주제 : 사회과학분야 > 관광학
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0533
  • - 수록범위 : 1977–2019
  • - 수록 논문수 : 2771