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> 한중사회과학학회 > 한중사회과학연구 > 46권 0호

중국 스마트 폰 시장을 통해 본 모방과 혁신 전략에 대한 연구

A Study on the Strategy of Imitation and Innovation through the Smart Phone Market in China

구기보 ( Kibo Ku ) , 홍기석 ( Kisuk Hong )

- 발행기관 : 한중사회과학학회

- 발행년도 : 2018

- 간행물 : 한중사회과학연구, 46권 0호

- 페이지 : pp.51-80 ( 총 30 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

6,500
논문제목
초록(외국어)
This paper focused on understanding the reasons why major smart phone companies have been changed and on deducing Korean companies’ countermeasures in terms of imitation and innovation. Local companies have enhanced market share, whereas foreign capital companies have lost the competitive power gradually in smart phone market in China. If Korean companies give up smart phone market in China, they will lose the largest market in the world. Chinese companies have caught up with the technology fast through the imitation and have boosted the competitiveness through the continuous communication with consumers in China. Now it is time for Korean companies to benchmark local companies that surpassed the foreign capital companies. In a bid to improve the competitive power in China, Korean companies can take the following measures: 1) They need to enhance the image by holding the differentiated function with Apple in high price market. 2) They need to level up agency’s loyalty by level up by guaranteeing agents’ stable profit margin especially in small and medium size cities. 3) They also need to develop smart phone which Chinese consumers like through the thorough market survey. 4) They need to develop and upgrade software as well as hardware by developing Apps that Chinese consumers like.

논문정보
  • - 주제 : 사회과학분야 > 인문지리
  • - 발행기관 : 한중사회과학학회
  • - 간행물 : 한중사회과학연구, 46권 0호
  • - 발행년도 : 2018
  • - 페이지 : pp.51-80 ( 총 30 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2018-300-004292493
저널정보
  • - 주제 : 사회과학분야 > 인문지리
  • - 성격 : 학술지
  • - 간기 : 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1738-0456
  • - 수록범위 : 2003–2019
  • - 수록 논문수 : 557