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논문검색은 역시 페이퍼서치

> 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) > 호텔리조트연구 > 17권 4호

해외여행상품의 지각된 가치가 신뢰 및 구매의도에 미치는 영향

The Effect of Recognized Value of Overseas Travel Product On Trust and Purchase Intention

류동균 ( Ryu Dong-gyun )

- 발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회)

- 발행년도 : 2018

- 간행물 : 호텔리조트연구, 17권 4호

- 페이지 : pp.129-145 ( 총 17 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,200
논문제목
초록(외국어)
The purpose of this study is to recognize how emotional value, functional value, functional quality, and social value which are sub-dimensions of travelers’ recognized values to overseas travel products influence on trust and purchase intention and to provide useful information to the marketing of overseas travel agency by validating the causality which trust influences on purchase intention. From January 10 to January 30, 2018, the data was collected for 10 days. Total 400 copies of questionnaires were distributed, 341 copies of them were collected, and 333 copies excluding 8 which were faithlessly responded were used to analyze as effective samples. Results of analysis can be summarized as follow: First, it was analyzed that emotional value, social value, and price value influenced a significant effect on reliability. However, it was indicated that quality value did not influence a significant positive (+) effect on reliability; Second, it was analyzed that price value and quality value influenced a significant positive (+) effect on purchase intention. While it was indicated that emotional value and social value did not influence a significant positive (+) effect on purchase intention.

논문정보
  • - 주제 : 사회과학분야 > 경영학
  • - 발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회)
  • - 간행물 : 호텔리조트연구, 17권 4호
  • - 발행년도 : 2018
  • - 페이지 : pp.129-145 ( 총 17 페이지 )
  • - UCI(KEPA) :
저널정보
  • - 주제 : 사회과학분야 > 경영학
  • - 성격 : 학술지
  • - 간기 : 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1598-7760
  • - 수록범위 : 2003–2019
  • - 수록 논문수 : 789