The purpose of this study is to recognize how emotional value, functional value, functional quality, and social value which are sub-dimensions of travelers’ recognized values to overseas travel products influence on trust and purchase intention and to provide useful information to the marketing of overseas travel agency by validating the causality which trust influences on purchase intention. From January 10 to January 30, 2018, the data was collected for 10 days. Total 400 copies of questionnaires were distributed, 341 copies of them were collected, and 333 copies excluding 8 which were faithlessly responded were used to analyze as effective samples. Results of analysis can be summarized as follow: First, it was analyzed that emotional value, social value, and price value influenced a significant effect on reliability. However, it was indicated that quality value did not influence a significant positive (+) effect on reliability; Second, it was analyzed that price value and quality value influenced a significant positive (+) effect on purchase intention. While it was indicated that emotional value and social value did not influence a significant positive (+) effect on purchase intention.