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> 한국환경과학회 > 한국환경과학회지 > 27권 12호

친환경 제품 구매의도와 구매행동 간의 상황적 요인의 조절효과

Moderating Effect of Situational Factors on Purchase Intention and Purchase Behavior for Environmentally Friendly Products

김사원 ( Sa-won Kim ) , 이수형 ( Soo-hyung Lee )

- 발행기관 : 한국환경과학회

- 발행년도 : 2018

- 간행물 : 한국환경과학회지, 27권 12호

- 페이지 : pp.1195-1203 ( 총 9 페이지 )


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구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

4,000
논문제목
초록(외국어)
Many consumers intend to make environmentally purchase. However, this is not always what occurs. A gap exists between consumer intentions to purchase environmentally friendly products and their actual purchase behavior. In this study, we examined the effect of situational factors such as price sensitivity, product quality perception, and label trust on the relationship between purchase intention and purchase behavior for environmentally friendly products. First, we conducted a theoretical consideration through a review of literature on price sensitivity, product quality perception, label trust, purchase intention and purchase behavior. Based on the literature review, we designed a structural model and developed the hypotheses. Next, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 213 samples were collected and the data were analyzed using a structural equation model (LISREL 8.70). The results suggest that the situational factor of label trust has a moderating effect on the relationship between purchase intention and purchase behavior for environmentally friendly products. However, price sensitivity and product quality perception have no moderating effect. This means that trust in labels is important when consumers want to buy environmentally friendly products. Although this study has some limitations, it is expected that it will positively trigger follow-up research.

논문정보
  • - 주제 : 자연과학분야 > 기타(자연과학)
  • - 발행기관 : 한국환경과학회
  • - 간행물 : 한국환경과학회지, 27권 12호
  • - 발행년도 : 2018
  • - 페이지 : pp.1195-1203 ( 총 9 페이지 )
  • - UCI(KEPA) :
저널정보
  • - 주제 : 자연과학분야 > 기타(자연과학)
  • - 성격 : 학술지
  • - 간기 : 월간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1225-4517
  • - 수록범위 : 1992–2019
  • - 수록 논문수 : 3312