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논문검색은 역시 페이퍼서치

> 한국의류학회 > 한국의류학회지 > 43권 3호

패션콘텐츠 미디어 환경 예측을 위한 해외 SPA 브랜드의 SNS 언어 네트워크 분석

Estimating Media Environments of Fashion Contents through Semantic Network Analysis from Social Network Service of Global SPA Brands

전여선 ( Yuhsun Jun )

- 발행기관 : 한국의류학회

- 발행년도 : 2019

- 간행물 : 한국의류학회지, 43권 3호

- 페이지 : pp.427-439 ( 총 13 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

4,800
논문제목
초록(외국어)
This study investigated the semantic network based on the focus of the fashion image and SNS text utilized by global SPA brands on the last seven years in terms of the quantity and quality of data generated by the fast-changing fashion trends and fashion content-based media environment. The research method relocated frequency, density and repetitive key words as well as visualized algorithms using the UCINET 6.347 program and the overall classification of the text related to fashion images on social networks used by global SPA brands. The conclusions of the study are as follows. A common aspect of global SPA brands is that by looking at the basis of text extraction on SNS, exposure through image of products is considered important for sales. The following is a discriminatory aspect of global SPA brands. First, ZARA consistently exposes marketing using a variety of professions and nationalities to SNS. Second, UNIQLO's correlation exposes its collaboration promotion to SNS while steadily exposing basic items. Third, in the case of H&M, some discriminatory results were found with other brands in connectivity with each cluster category that showed remarkably independent results.

논문정보
  • - 주제 : 자연과학분야 > 가정
  • - 발행기관 : 한국의류학회
  • - 간행물 : 한국의류학회지, 43권 3호
  • - 발행년도 : 2019
  • - 페이지 : pp.427-439 ( 총 13 페이지 )
  • - UCI(KEPA) :
저널정보
  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : - / SCOPUS
  • - ISSN : 1225-1151
  • - 수록범위 : 1977–2019
  • - 수록 논문수 : 3609