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논문검색은 역시 페이퍼서치

> 한국디자인트렌드학회 > 한국디자인포럼 > 3권 0호

광고디다인의 표현에 있어서 단순성에 관한 연구

A Study on the Design Element Simplification for the Better Advertising Effect

원종열(Jong Yeoul Won)

- 발행기관 : 한국디자인트렌드학회

- 발행년도 : 1998

- 간행물 : 한국디자인포럼, 3권 0호

- 페이지 : pp.115-126 ( 총 12 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,200
논문제목
초록(외국어)
This is indicative of the present environment that we are confronted by innumerable information and advertisements. After this deluge, the question is that how many and how much we remember them. Only a few advertisements remain in one`s memory. The capaity of momory is limited in human brain and most of advertisements disappear instantly from the mind of the consumer. The primary focus of this thesis is how the designer can be more sensitive and responsive to advertising effects in terms of the consumer`s interest. According to perceptual and behavior psychology, the consumer is inclined to perceive various advertisements in much more simplified image and conception. If anything complex should happen in the consumer`s mind, the filtering process of perception will make it much simpler than we think. Therefore, the design element simplication is an essential part of advertisements in order for the consumer to remember them easily and longer. When designing advertisements, the designer must consider selecting design elements for the better effect on the basis fo design simplification and consistent design concept. The object of this thesis is to give the designer a new perspective to gain a greater interest from the consumer regarding the characteristics of design element simplification.

논문정보
  • - 주제 : 예체능분야 > 미술
  • - 발행기관 : 한국디자인트렌드학회
  • - 간행물 : 한국디자인포럼, 3권 0호
  • - 발행년도 : 1998
  • - 페이지 : pp.115-126 ( 총 12 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2009-650-006511817
저널정보
  • - 주제 : 예체능분야 > 미술
  • - 성격 : 학술지
  • - 간기 : 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 2233-9205
  • - 수록범위 : 1996–2020
  • - 수록 논문수 : 1946