Letter, which was used as a method of human communication, required prints in order to transmit accurate meaning of mass information. Further typographic design, a concept of lettering design which play the form of various methods and expressional style along with the history of design, became a methodological description of visual expression. Various changes have been brought to express not only the visual shape itself but also its meaning by the method to express language as a visual form, which is a new mode required by the time according to the development of graphic design. Now modern conceptual typographic design is interested in aesthetics and visual freedom, and is laying down a solid foundation as a new concept of design. Typographic communication, the most objective and precise expressional method in the visual communication, must be studied as an expressional approach based on the roles to transmit information as well as to draw attention and to give inner satisfaction through the visual expression in this rapidly changing world owing to the high-tech scientific culture such as computer, digital, and multi-media, etc. The desires which rise from the conscious changes must be completed, as our society is diversified owing to its development. Typographic factors such as function, shape, margin, arrangement, proportion, contrast, shade, geometry, visual form, harmony between content and form, rhythm, change, motion, optical illusion, etc have great influence on typographic expression, but this thesis is focused to study how to design those factors, that is, typographic design, and the effective and visually play communication.