As an alternative to classical maximum likelihood approach for analyzing dichotomous choice contingent valuation (DCCV) data, this paper develops a Bayesian approach. By using the idea of Gibbs sampling and data augmentation, the approach enables one to perform exact inference for DCCV models. A by-product from the approach is welfare measure, such as the mean willingness to pay, and its confidence interval, which can be used for policy analysis. The efficacy of the approach relative to the classical approach is discussed in the context of empirical DCCV studies. It is concluded that there appears to be considerable scope for the use of the Bayesian analysis in dealing with DCCV data