R&D decisions impact the entire enterprise. Therefore, decisions must not be based solely on R&D`s perception of what is important or worthwhile. R&D contributions are difficult to measure separately from other functional organizations such as manufacturing and marketing. Nowadays, many firms are implementing "Balanced Scorecard(BSC)" systems that supplement traditional accounting measures with non-financial measures focused on at least three other perspectives-customers, internal business processes, and learning and growth. Also, the AHP has been applied in a wide variety of practical settings to model complex decision problems. First, determine Perspectives and the Key Performance indicator(W1) through the former research, the latter compose the questionnaire for determine the weight of perspectives and KPIs. And then, make a survey with researchers about 4 perspectives and 18 KPIs. The results will be simulate with Expert Choice Z000 for determine the weights. This results helps establish the firm`s business strategy and technology strategy.