This paper studied the relationship between customer intention and behavior in multiplex, and empirically compared four multiplexes with regard to customer behavior, where the four multiplexes were objects of our research. For our study a hypothesis were suggested about the relationship and tested. The number of subjects in this study was 346 persons stayed at four multiplexes, among which we obtained valid responses from 326 persons through questionnaire investigation. For the testing, used methods are Spearman`s correlation, Mann-Whitney test, etc. Thus, we found statistically significant results. The relation between customer`s intention and customer`s real behavior is positive, where the behavior means that there has been real facts that he/she has revisited, informed by word of mouth, and stayed at multiplex in the past. Here only the relation was a little weak(p<0.1) between the revisit intention and facts that he/she has revisited in the past.