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논문검색은 역시 페이퍼서치

> 한국영미문학페미니즘학회 > 영미문학페미니즘 > 14권 1호

현대 소비문화의 형성과정에 나타나는 젠더의 정치성과 고착화, 그리고 그 전복적 대응

Gender Politics and Modern Consumer Culture

권혜경 ( Hye Gyong Kwon )

- 발행기관 : 한국영미문학페미니즘학회

- 발행년도 : 2006

- 간행물 : 영미문학페미니즘, 14권 1호

- 페이지 : pp.5-28 ( 총 24 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

6,400
논문제목
초록(외국어)
This article shows how the conception of femininity has been appropriated and manipulated in male-dominated constructions of the female consumer and presents alternative models that can subvert such constructions. Women have always played a key role as major consumers, but their role has traditionally been defined as passive and irrational, with women themselves often degraded to the status of commodity. The female consumer must free herself from the male gaze and discover her own subjective gaze in order to become a true subject of consumption-one who embodies her own narcissistic desire for objects/commodities as well as her own feminine pleasure. Furthermore, women consumers must open up the discourse of consumer culture beyond the current limits of Western consumerism to embrace a more global perspective. Their activities as consumers also need to be viewed from a more materialist and eco-feministic perspective. To counter prevailing Western models of consumerism, they must develop new and subversive strategies such as "sustainable consumption" and "consumer liberation" to give birth to genuine consumer-subjects who can be productive agents as consumers.

논문정보
  • - 주제 : 어문학분야 > 영문학
  • - 발행기관 : 한국영미문학페미니즘학회
  • - 간행물 : 영미문학페미니즘, 14권 1호
  • - 발행년도 : 2006
  • - 페이지 : pp.5-28 ( 총 24 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2009-840-000364278
저널정보
  • - 주제 : 어문학분야 > 영문학
  • - 성격 : 학술지
  • - 간기 : 연3회
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-9689
  • - 수록범위 : 1995–2020
  • - 수록 논문수 : 491