The various formats and the ways of expression in the contemporary play have been required. The Korean play we usually see is centered on the text. Bildertheater is one of the genres in the play that has focused on the visual message and various formats, making it distinguished from the previous genres just as today`s world is transformed into the form of communication in the visual way. Bildertheater as one of the play`s genre has been being developed into the contemporary play in Europe since 1970. Therefore, the definition of the concept and its classification is not clear yet. Because today`s society is changing in many different ways, the new culture and art are created, attracting the audience`s attention very quickly but disappearing very quickly, too. Today`s society is changing very quickly, audience`s taste and curiosity is changing gradually, and they are seeking for the new things continuously. The Bildertheater which corresponds to the digital days can reflect the various requests and voices with the change of the days. The audience is accustomed to the image, picture, and moving picture rather than to text through the computer and digital image. Therefore, the audience asks for the visual play with the image and imagination. Bildertheater is the genre to meet such an audience`s demand.