This study aims at investigating function of Mugunghwa park, its value as Mugunghwa archetype material to develop park, and searching for plan. The central and local governments try to develop about 20 Mugunghwa park with budget of thousands of millions won. There are also concerns every park will be standardized just showing species of Mugunghwa. Therefore the functions Mugunghwa park should have are suggested based on analyzing correlation between the aim of developing Mugunghwa park and enhancement action. ① Gardening function as offering scenic place ② Educating function as informing correctly and widely ③ Cultural function as offering entertainment. And the parks should be developed based on their differentiation of local characteristic. The strategy is followed for the parks which will be developed in 3 areas. ① Cultural identity and asset of the area ② Considering characteristic of census such as resident, and access such as transportation ③ Review on operation and management The Mugunghwa park should be developed with strengthened educational function in Namyangju Byeolnae, scenic place for Kimpo Hangang new town, and cultural function for Daejeon Doan new town. The functions of park should be internalized and operated within facility and program, rather than being expressed to users directly. In this point of view storytelling strategy seems to be useful. Mugunghwa has been with Korean for longtime and told by record and story. As the archetype materials have their own story, it will be useful to use them as materials for developing park. Besides the archetypes have their own identity with legitimacy, and they will make people have bond of sympathy possibly. As archetype materials are applied as storytelling factors to developing parks in 3 areas, some appropriate materials are found for differentiating the parks. Therefore storytelling strategy based on Mugunghwa archetype material is estimated to work with high value.