Recently, internationally and domestically many business firms have confronted serious competitiveness, and they have been looking for how to be able not to perish and how to advance powerfully. One of the ways is to apply quality management system tools, where one of the most important goals is customer satisfaction. Customers exist inside and outside business firms. Without the full involvement of the latter customers, the powerful development of business firms would be but an empty dream. This paper studied consideration for the involvement of members in business organizations, its relationship with organization`s performance, member`s loyalty, etc. We found that various meaningful hypotheses hold, and they are necessary to be considered for the reinforcement of the active and positive involvement of employees.