글로버메뉴 바로가기 본문 바로가기 하단메뉴 바로가기

논문검색은 역시 페이퍼서치

> 서울대학교 인문학연구원 > 인문논총 > 31권 0호

쟝 보드리야르의 포스트모던 기호 이론

Jean Baudrillard`s Theory of Postmodern Semiotics

이정호 ( Chong Ho Lee )

- 발행기관 : 서울대학교 인문학연구원

- 발행년도 : 1994

- 간행물 : 인문논총, 31권 0호

- 페이지 : pp.23-39 ( 총 17 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,700
논문제목
초록(외국어)
Jean Baudrillard defies easy classification. Many observers classify him as a social scientist. He does not, however, remain comfortably in the narrow field of sociology as we know it in the American sense of the term. As a product of broad-based and wide-ranging training of the French academic tradition, he is more than just a sociologist. Even his academic career reflects his ever-changing interests in academic pursuits. He has become a very important and influential figure in recent disussions of postmodernism on the international scene. He has not, however, begun his academic career as a postmodernist. He started as a Neo-Marxist, but he had to break away from Marxism after staging frontal attacks on its basic theoretical assumptions in the 1970`s. He, then, embraced postmodernism as an alternative to his hitherto cherished Marxism. Baudrillard`s importance as postmodern theorist is amply evidenced in his many writings. His main concern in his writings has been focused on mass culture and technologies of mass reproduction in postmodern times. He proposes in his writings that what is important in the post-industrial age is not the use value of a product but its exchange value. He points out that the exchange value is created by the images and symbols certain products conjure up. His theories about exchange value have naturally led him to argue for the falseness of reality as we know it. This kind of false reality is very well corroborated by ads, especially on T.V. He calls this falseness of reality "hyperreality" and proposes that "hyperrality" is not a representation of reality (the basic postmodern tenet holds that reality can not be representable any more), but it (hyperreality) is reality itself. Even though Baudrillard`s theory of postmodern semiotics may sound too far-out, his insights provide us with a very convenient handle in dealing with the postmodern situations.

논문정보
  • - 주제 : 인문과학분야 > 기타(인문과학)
  • - 발행기관 : 서울대학교 인문학연구원
  • - 간행물 : 인문논총, 31권 0호
  • - 발행년도 : 1994
  • - 페이지 : pp.23-39 ( 총 17 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2012-510-002274660
저널정보
  • - 주제 : 인문과학분야 > 기타(인문과학)
  • - 성격 : 학술지
  • - 간기 : 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1598-3021
  • - 수록범위 : 1976–2020
  • - 수록 논문수 : 919