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> 한국언어문화학회(구 한양어문학회) > 한국언어문화 > 44권 0호

실패사례 분석을 통한 문화콘텐츠 세계화 방법론 연구

A case study on globalization strategy for Korean culture content

김영재 ( Young Jae Kim )

- 발행기관 : 한국언어문화학회(구 한양어문학회)

- 발행년도 : 2011

- 간행물 : 한국언어문화, 44권 0호

- 페이지 : pp.31-58 ( 총 28 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

6,800
논문제목
초록(외국어)
The purpose of this study is to develop a strategy for globalization of Korean culture content as an effective way to enter into the global market. The case study on the pan-Asian co-production project, Origami Warriors, by major Asian corporates from Korea, Japan, Hong Kong, Taiwan and China including Shanghai Media Group shows the problem of risk minimizing-profit maximizing project structure oriented approach of globalization, while the musical Dancing Shadow, which was aimed to be a global masterpiece by eliminating the Korean cultural elements from original Korean play - Forest Fire, proves the problem of pursuing the global appeal only by global universality. For the effective globalization of culture content, it is not the matter of choice between the project structure and content itself, or between the uniqueness and universality of culture. The glocalization approach is useful in that, it accepts the convergence and co-existence of unique local culture and global universal culture in the process of globalization of local culture, 4 conditions should be satisfied for the local culture to be globally accepted content, which are 1) Differentiation against the competition based upon surface structure with story materials and visual image, 2)Generalization of core value for universal appeal in the global market, 3) Sophisticated storytelling for the glocal identity of content, 4) Stabilized project structure with risk management and profit maximization.

논문정보
  • - 주제 : 어문학분야 > 언어학
  • - 발행기관 : 한국언어문화학회(구 한양어문학회)
  • - 간행물 : 한국언어문화, 44권 0호
  • - 발행년도 : 2011
  • - 페이지 : pp.31-58 ( 총 28 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2012-320-002358689
저널정보
  • - 주제 : 어문학분야 > 언어학
  • - 성격 : 학술지
  • - 간기 : 연3회
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1598-1576
  • - 수록범위 : 1974–2020
  • - 수록 논문수 : 1005