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KCI 등재
지역문화자원의 스토리텔링 전략과 가치창조 -이사부 사례를 중심으로
Study on storytelling strategy and value creation of Local cultural assets: Isabu Case
이창식 ( Chang Sik Lee )
어문론총 53권 19-55(37pages)
UCI I410-ECN-0102-2012-810-002460358

The civilization cultural resources which includes an local cultural assets is becoming the source of cultural-contents industry. Wherever Hanryu(Korean Wave) and glocalization are emphasized, the discussion is active for the original form and the true identity of local culture and intangible cultural assets. In this writing, the substantiality of the cultural study and the future as a matter of cyberspace were discussed through Isabu`s original resource. Also it pays attention to the discussion of faction(fact + fiction) genre. Gim Isabu faction creating industry is progressive. Isabu contents depend on the historicity and the credibility as sources. The important thing for Gim Isabu digitalization is to procure original resources. It is also important to create value and character in a story. In the main text, methods for storytelling of Isabu were presented. The cultural contents industry has a competitive power. Even though research and creation are two different ways, the application technique of fundamental study and the mass culture goods of scholar civilization are looking for new routes by sharing the result of a specific theme and storytelling marketing. The instances which show the force of fusion educational system are abundant. The scattered cultural heritage in every area will be also transformed to a old product which shows future values by new creators. The status of the humanities will procure the identity and authenticity as a strong basic learning for continuous creative industry.

[자료제공 : 네이버학술정보]
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