This study was intended to investigate the consumers` decision-making process for organically produced foods in seoul. A self-administered questionnaire was used for data collection from 264 women. The results of this study were as follows. Organic knowledge was found to be significantly influenced to attitude toward organic food and health motive was found to influenced to attitude toward organic food, but healthy diet and balance life were found to insignificantly influence to attitude toward organic food. Attitude toward organic food and environment were found to be significantly influence to purchase intention. Results indicate that consumer` attitudes towards organic food, in particular towards health motive and organic knowledge are the most important factors that explain decision-making process for organic food products. Moreover, it has been found that attitude toward organic food and environment is important because it positively influences consumer` intention to purchase organic food.