This paper focused on the discoursive change about women on recent TV gag programs· From the result, we expected to reveal the domain-specific creativity of comic genre in media· The discourse about women tent to conservative especially on comic genre· But these days discoursive change has been perceived obviously· Therefor sexist humors have been gradually declined and gynocentric humors have been distinctly risen· This research examined the popular programs which adopt a women stereotypes as comic materials· We could find out that the discoursive change about women is progressing on TV gag programs· Women stereotypes are changing from the weak and the object to the strong others and the subjects of comique· In this case verbal creativity is engaged in comique through the ways of stereotype shifting· Rich detail could shift the frame about women gradually· The contrast between men and women as a comic structure could provide the crossbench view· In this way such creativity in comique contribute to the progressive change on women discourse·