What is the specific directing point of linguistic in political slogan. As a result, political slogan is arrive at new expression as change in understanding about person, policy, the spirit of the times. Use close expression consider the sense of distance with nation about the presidential candidate. Use tolerate expression about analysis-oriented policy for a majority of the people. And, use expression of devoted to national emotion about the spirit of the times of national level. In other words, this is show that change expression`s direction in parallel make full use of peculiar quality of content condition. From this point, verify directing point of linguistic Of political slogan is aim at creative change. Political slogan realize proper and new, creative change expression, measuredly naion`s view and national emotion, in parallel make full use of peculiar quality of person, policy, the spirit of the times.