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> 한일경상학회 > 한일경상논집 > 61권 0호

현대자동차와 토요타자동차의 중국 시장 FDI에 관한 비교 연구: 경영자원 집중 및 정치문화적 갈등 관점의 분석

A Comparative Study on the Chinese Market FDI of Hyundai Motor and Toyota Motor: An Analysis from the Perspectives of Resource Focus and Political & Cultural Conflicts

왕첨금 ( Tian Qin Wang ) , 이형오 ( Hyung Oh Lee )

- 발행기관 : 한일경상학회

- 발행년도 : 2013

- 간행물 : 한일경상논집, 61권 0호

- 페이지 : pp.77-103 ( 총 27 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

6,700
논문제목
초록(외국어)
The purposes of this paper are to explain the performance difference of Hyundai Motor and Toyota Motor in the Chinese market from the perspectives of resource focus and political & cultural conflicts and to suggest an analytical framework and some managerial implications for successful FDI in the market. Although Hyundai was far behind Toyota when it began to enter the Chinese Market with FDI, the company was able to achieve better performance in general than Toyota by focusing its resources in the market and implementing investment activities such as partnership with one partner, concentration of production and R&D in one area, utilization of multinational and local suppliers as well as Korean suppliers, establishment of centralized distribution channels, and intensive introduction of new car models. In addition, the environmental factor of the political & cultural conflicts between the host country and home country was more favorable to Hyundai than Toyota, and this had impact not only on the investment decisions but also on the direct market performances of the two companies. In the final part of the paper, an analytical framework and some implications for successful FDI in the Chinese market are suggested.

논문정보
  • - 주제 : 사회과학분야 > 경영학
  • - 발행기관 : 한일경상학회
  • - 간행물 : 한일경상논집, 61권 0호
  • - 발행년도 : 2013
  • - 페이지 : pp.77-103 ( 총 27 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2014-300-001672502
저널정보
  • - 주제 : 사회과학분야 > 경영학
  • - 성격 : 학술지
  • - 간기 : 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-3877
  • - 수록범위 : 1984–2020
  • - 수록 논문수 : 723