Fairy tales often reveal universal archetypes with commonly repeated motifs. These archetypes have reappeared differently in the narrative forms of myth, legend, folk tales and fairy tales. Fairy tales, a literary form of bourgeoisie society, repeatedly regenerates a particular archetype of desire and illusion with ideological bias. “Sleeping Beauty”, “Snow White” and “Rapunzel” contain typical images of the idealized women designed to satisfy the imaginary needs of the patriarchal men. These tales are a sort of ‘romantic myth’: the beautiful damsel in suffering and distress by bad dragon should be rescued by the brave knight. The heroines have the customized images by the bourgeoisie ideology in which beauties can be manipulated by human arts. These women look like fairies and nymphs or they are ‘bimbo types’ who are beautiful but not intelligent. The patriarchal images of women have the power of culturally determining forces, thus, structuring the desire and illusion of men. The ‘romantic myth’ exposes an archetypal form of love - a fantasy of men filled with the prejudices of the bourgeoisie society. (Hannam University)