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KCI 등재
라이프스타일에 따른 싱글 여성 소비자들의 추구편익과 해외여행행동에 대한 연구
Lifestyle based Benefit Sought and Tour Behaviors among Korean Single Women Travelers
박득희 ( Duek Hee Park ) , 정희진 ( Hee Jin Jung )
관광학연구 38권 1호 55-77(23pages)
UCI I410-ECN-0102-2014-300-001593677
* 발행 기관의 요청으로 이용이 불가한 자료입니다.

The aim of this current study was to investigate the different benefits sought by single Korean womean and their outbound tour behavior. For this study, a survey was conducted with single women (aged 25-34, living alone). Out of 475 distributed questionnaires, 264 were analyzed (55.58% response rate). The data was analyzed as follows: factor analysis, reliability, cluster analysis, discriminant variable, one-way ANOVA analysis using SPSS. the resuls of the study are as follows: First through factor analysis. Korean single women lifestyles were categorized into five factors, and the benefits sought were divided into four factors. Second, the respondents were classified into three groups by cluster analysis: Low Energy group, Moderate Energy group, and High Energy group. Third, according to the results in conducting the one-way ANOVA test, the Low Energy group. Moderate Energy group and High Energy group were significantly different in terms of benefits sought in their outbound tour behavior. By understanding the results from this study, tourism industry practitioners can be aided in developing tourist products.

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결 론
참고문헌
[자료제공 : 네이버학술정보]
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