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KCI 등재
중국시장의 환경요인이 한국의 공급자와 중국 제조업자의 관시(Guanxi) 행위와 협력에 미치는 영향
The Impact of Chinese Market Environmental Factors on the Guanxi Behavior and Cooperation Between Korean Suppliers nd Chinese Manufacturers
박종호 ( Jong Ho Park ) , 조영상 ( Young Sang Cho ) , 정락채 ( Lak Chae Chung )
UCI I410-ECN-0102-2015-500-000121328

This study tests the impact of B2B Guanxi behavior among Korean Suppliers and Chinese manufacturers located in Hong Kong and Guangdong province in China. Appropriate Guanxi behavior is very important when conducting business. It also can bring extensive benefits from the business. In other words, it can be a kind of Insurance on uncertainty environment in China. I found that emotional Guanxi between channel-boundary personnel of firms has a positive impact on their exercise. It is also more powerful than instrumental Guanxi. But, we must understand the difference between Guanxi and Relationship. Many people misunderstand this point in their business and make mistakes which causes trouble from their business. The Chinese mentality is big different from western or even most of Asian country. So people must understand philosophy of Chinese old generations. I hope to have the opportunity that this study can be helpful to the people related to business in China.

1.서 론
2.이론적 배경 및 가설설정
3.연구 방법
4.분석결과
5.마케팅 시사점
참고문헌
[자료제공 : 네이버학술정보]
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