This study is concerned about Textuality of Policy Advertisement. The policy ad is restricted that which producer is the Korean Government except a local government, the period of broadcasting IS during Lee Myung-bak government(2008.02.25. - 2013.02.24.), and the 79 ads are delimited. Ad is one of the means of communication and it must be to complete textuality. This study is especially focused on the intentionality and the acceptability among 7 textuality ; intentionality, acceptability, coherence, cohesion, informativity, situationality intenextuality. The principal reason for intentionality is that receiver are looking forward to what producer intends when he sees ad(text). And the principal reason for accecptability is that the text only functions to communicate adequately when receiver accepts it. Intentionality of policy ad is classified into 4 groups ; goodwill, panicipation, behavior, ambiguity. The goodwill ad is that aims to inform nationals of new policy or to be supponed by nationals. The participation ad is that rums to sparkplug nationals to panicipate in policy. The behavior ad is that rums to sparkplug nationals to do advisable behavior. The ambiguity ad is that is not proved clearly what the intention or producer is. Acceptability of policy ad depends on how well the text satisfy coherence, cohesion. Acceptability is judged by 4 criteria [±appropriacy], [±sympathy], [±concreteness], [±legibility] Judging by the results, more than 50% of policy ad didn`t satisfy acceptability.