The purpose of this study is to investigate the effect of food choice motives on organic food consumption. To examine organic consumers’ purchasing behavior, this study employed a set of household panel data which contain consumers’ real purchasing data and stated values. This study used four different food stated values which include health, food safety, taste, and price sensitivity to examine the effect of these motives on panels’ organic purchase amount. The results indicate that only food safety concern has a positive effect on the organic food consumption. On the other hand, price sensitivity has a negative effect on the organic food consumption. Further, this study examined the effect of consumer’s food choice motives on different organic food products and found that the effects vary depending on different organic food products. Thus, this study suggests that food safety concern is an important factor promoting consumer’s organic consumption, whereas price plays as a barrier when purchasing organic food.