The aim of this study is to provide an analysis of strategies for eliciting involvement in the discourses of college lecture. In order to initially determine what these strategies might be, the lecture “Justice: What’s the Right Thing to Do” with Michael Sandel at Harvard University was analyzed. The data analyzed using the methodology of classroom conversation structure analysis. Within the context of this study, involvement strategy can be divided into two categories: macro-elicitation and micro-elicitation. In this study, macro-elicitation involvement strategies such as “a topic as a medium-setting strategy”, “topic and theme construction strategy”, etc. were directly related to the way of presenting, developing, and maintaining pedagogical themes. Also, the results showed that lecturers utilized narrative strategy, dramatization frame strategy, and other similar micro-elicitation involvement strategies in their lectures. Narrative strategy can be considered an efficient way to present a vivid situation that relates to a pedagogical theme. Lecturers also used dramatization frame strategy to make their conversations with students into a scene, thus creating a pedagogical theme. The research showed that these strategies helped elicit student involvement in the contents of the lecture.