Nowadays, the ratio of Korea`s aged population has been considerably rising. The number of user paid facilities for the elderly increases with growing concern on aging society. This paper studies relationships between service quality, customer satisfaction, and customer intention. First, current study built a research model and hypotheses based on a comprehensive review of the related studies. To prove the research hypotheses, we used questionnaire survey in Seoul, Gyeong-gi, and Chung-buk. After the analysis using the statistical software PASW Statistic 18.0, various statistically significant results were obtained. This paper will present necessary ideas, information, and results for the persons and parties concerned including investors, managers, and public officials.