3.16.15.149
3.16.15.149
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KCI 등재
식품안전에 대한 태도가 가공식품 소비에 미치는 영향
전영현 , 안병일
농촌경제 38권 4호 71-92(22pages)
UCI I410-ECN-0102-2016-520-000600739
* 발행 기관의 요청으로 무료로 이용 가능한 자료입니다.

The purpose of this paper is to analyze the effect of attitude toward food safety on the consumption of processed foods. The attitude is measured by two different approaches using consumer survey results. First, based on whether the consumers regard the safety as a relatively important factor, among others, when they purchase food, safety-sensitive and safety-nonsensitive consumer groups are divided. Second, based on whether consumers concern about safety information among the informations they are checking when they purchase food, safety-caring and safety-indifferent consumer groups are divided. For the division of consumer groups, K-Means Clustering is applied. By using a probit model and investigation of the marginal effect derived from the estimation results of the probit model, we analyze the purchase pattern of the consumer groups for the five different kinds of processed food. According to the estimation result, the purchasing experience for processed foods by the consumers who care about food safety is increasing. It is estimated that the consumers who care about food safety are more likely to buy imported and premium products.

[자료제공 : 네이버학술정보]
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