Recently internet is rapidly spreading and generalized. And due to the growing popularity of the Internet, Online WOM(Word Of Mouth) have been playing an important role as a critical factor in evaluating product features. Therefore, many firms are taking advantage of online consumer review as a new marketing tool. The purpose of this study was to clarify the impact of Online WOM``s information characteristics(consensus, vividness, community interaction) on WOM acceptance and diffusion focusing on technology acceptance pattern of Rogers(innovators, early Adopters, early Majority). As the result of analyses, it has been found out that consensus, vividness, community interaction of Online WOM``s information characteristics affect WOM acceptance and diffusion and WOM acceptance effect on diffusion. Lastly, there is a difference depending acceptance pattern of customer.