The Chinese population is growing in affluence, with outbound tourism continuing to climb as more people can afford the International tourism experiences. WTO illustrates that China is expected to become the world’s largest market for international travel by 2020. China has been acknowledged as an important emerging market by the Korean inbound tourism industry. Tourism destinations such as Korea can influence pull factors including geographical proximity, structural accessibility, services and pro-tourism policies. In particular, infrastructural accessibility refers to availability of tourist guide signs, informations and quality of transportation linkages. Therefore, this study will contribute to the establishment of a improvement strategy in Chinese notation of tourist guide signs and a development marketing strategy for Chinese-speaking tourists in Korea.