The purpose of this study is to explore speech education for college students as part of the liberal arts education. In this paper, I have asserted that university speech education should include not only development of ability for learning but also education for career activities as well with the identity of college students taken into consideration. With this in mind, I have proposed the following four specific design methods. First, the curriculum should be intended to deepen the ability of speech on a step-by-step basis. Second, a key discourse should be selected, followed by concentration and transfer the relevant knowledge. Third, students should be given opportunities to conduct reading, listening, speaking, and writing in an integrated manner by engaging in such activities as `reading discussion`. Fourth, students should be trained to build and utilize knowledge on various concrete discourse situations such as job-seeking purpose and academic purpose.