The purpose of this study is to propose educational content to improve speech of caring based on language sensitivity. In order to realize caring in speech, there is a need to develop the cognitive component in the speech of caring. This study proposes that language sensitivity must be enhanced in speaking education. Hence, the possibility of using the auxiliary verb ‘juda’ as part of the educational contents was explored as one of the methods to achieve this. The auxiliary verb ‘juda’ has various semantic functions in many contexts. The representative meaning of this verb is ‘service(to be of benefit to someone)’. This verb also conveys politeness or friendliness. Due to differences arising from language sensitivities, the participants in a conversation may understand some expressions, including this verb, differently. Therefore, this study proposes using educational contents that help in understanding the grammatical characteristics and the various semantic functions of the auxiliary verb ‘juda’ for the speech of caring.