The aim of this study is to analyze the adverse effects of statements making personal attacks in broadcasting debates, to understand the problems involved, and to propose measures to redress the same. For this purpose, based on the preceding studies on the personal attack phenomenon in broadcasting debates, the study reviewed the target and contents of personal attack in order to prepare an analysis frame. For the analysis of personal attack statements in broadcasting debates, the study analyzed debate programs of three main broadcasting companies for 20 times. As a result of the study, it was found that the attacks mainly focused on the expertise and bias of debaters. Reliability, validity, and suitability on the evidence of speaking to the other parts formed the majority of cases. There were also instances of such attacks involving affiliated groups of debaters. Based on the results, the study proposed improvement guidelines for language expression in broadcasting debates for the purpose of improvement of personal attack phenomenon in broadcasting debates.