Arirang as one of the 100th national culture symbols is the global cultural contents item added UNESCO World Intangible Cultural Heritage List. In this reason, there are conflicts in the area shared Arirang cultural heritage such as between Korea and China, between South and North, among national domestic areas. Lately, Munkyungsaejae Arirang supported by the academic research is included as the main Arirang lines with Three Arirangs-Jindo Arirang, Jeongseon Arirang and Miryang Arirang. It can arouse controversy and argument among Arirang regions. For Arirang globalization, it can be desirable to select the certain area as specializing Arirang strategic position. Furthermore, the independent development of regional Arirangand the collaboration and cooperation among them are significant above all. Arirang strategic position(city) can be looked for comparative advantage by considering history and tourism infrastructure. The result of analyzing with these two elements is that Munkyung has comparative advantage. Historically, Munkyung has Hulbert’s Arirang-the first modern Arirang and it is located on center nationally providing convenient transportation and various tourism infrastructure. Based on these merits, integrating regional cultural brand and creating synergy effect are positively considered. Ministry of Culture, Sports and Tourism has designed Arirang globalization to conduct the national strategic project and held Arirang festival as national event. Arirang global contents provided another aspect Korean wave developing national cultural contents project like K-pop or K-classic music. Arirang including fun and harmony that can resolve national, ideological and ethical problems has the creative power. The future of Arirang globalization is infinitely promising. This research is the first step to forward Arirang global contents.