글로버메뉴 바로가기 본문 바로가기 하단메뉴 바로가기

논문검색은 역시 페이퍼서치

> 한국중국언어학회 > 중국언어연구 > 76권 0호

중국 광고문의 양(量) 표현 양상 연구

A Study on Quantity Category Expression Patterns of Chinese Advertising Text

기유미 ( Ki Yu Mi )

- 발행기관 : 한국중국언어학회

- 발행년도 : 2018

- 간행물 : 중국언어연구, 76권 0호

- 페이지 : pp.91-121 ( 총 31 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

6,600
논문제목
초록(외국어)
Numbers in Chinese culture have a special meaning. There is a phrase that Chinese people routinely use numbers and quantity category expressions frequently, which is Chinese advertising text. In this paper, we have studied various expression patterns in words (phrases) and form of special sentences used in advertising texts. In order to achieve advertising objectives, generally all ads have basically “ads appeal” and “creative strategies”. All of this is for the advertiser to attract consumer attention. Therefore, the expression of the advertisement is very important. In previous studies, rhetoric was considered the most important factor in advertising strategy. From another point of view, the quantity category expression implied by words and sentences also plays a very important role. According to the survey, except for a small quantity meaning, a quantity category expression in the form of a word (phrase) and a sentence appearing in ads text generally represents a large quantity meaning. It also often express a universal quantity including seriatim quantity and high degree quantity expression. This paper suggests that these expressions are important forms that can influence the strategy of advertising expression. In addition, through this view will examine the aspects of language usage Chinese people indirectly.

논문정보
  • - 주제 : 어문학분야 > 중어중문학
  • - 발행기관 : 한국중국언어학회
  • - 간행물 : 중국언어연구, 76권 0호
  • - 발행년도 : 2018
  • - 페이지 : pp.91-121 ( 총 31 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2018-700-003732292
저널정보
  • - 주제 : 어문학분야 > 중어중문학
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1229-554x
  • - 수록범위 : 1991–2019
  • - 수록 논문수 : 1237