Numbers in Chinese culture have a special meaning. There is a phrase that Chinese people routinely use numbers and quantity category expressions frequently, which is Chinese advertising text. In this paper, we have studied various expression patterns in words (phrases) and form of special sentences used in advertising texts.
In order to achieve advertising objectives, generally all ads have basically “ads appeal” and “creative strategies”. All of this is for the advertiser to attract consumer attention. Therefore, the expression of the advertisement is very important.
In previous studies, rhetoric was considered the most important factor in advertising strategy. From another point of view, the quantity category expression implied by words and sentences also plays a very important role.
According to the survey, except for a small quantity meaning, a quantity category expression in the form of a word (phrase) and a sentence appearing in ads text generally represents a large quantity meaning. It also often express a universal quantity including seriatim quantity and high degree quantity expression.
This paper suggests that these expressions are important forms that can influence the strategy of advertising expression. In addition, through this view will examine the aspects of language usage Chinese people indirectly.