This is a study on the text contents and construction of TV Advertisement in the mobile games, in short, game ad. 45 game ads released between 2017-01-01~2018-04-30 are studied. This study is especially focused on visual components(messages) that compose TV ad. To sum up, the result is as follows : The text contents of game ads and the text construction of game ads can be classified into several types, There are 3 types of the former. First, 'Game' is the scene to describe an actual image of the game. Second, 'Creativity' is the scene to be directed by the producer. Third, 'Model' is the scene focused a narrator. There are 4 types of the latter. First, '(subtitle)-Game' means being composed of the 'Game' scenes only. Second, (subtitle)-Creativity means being composed of the 'Creativity' scenes only. Third, (subtitle)-Creativity-Game means being composed of the 'Game' and 'Creativity' scenes. Fourth, (subtitle)-Model-Game means being composed of the 'Model' and 'Game' scenes.