Purpose - It identifies the structure of the per capita spending of visitors to the 2018 Chuncheon international leisure sports festival and estimates the total expenditure. In addition, the regional input-output model is used to derive the multiplier of the Gangwon region, and this multiplier is divided into intra and inter region to analyze the net economic impact of the Chuncheon area.
Design, data, and methodology -First, we conducted on-site surveys to estimate visitor expenditures. Second, we derived the tourism multiplier by using the Gangwon regional input-output statistics published by the Bank of Korea(2015). Especially, to divide the leakage effect, each multiplier is divided into intra and inter region. Third, the total expenditure is estimated by considering the number of visitors, and net direct and indirect economic impact is calculated by reflecting the tourism multiplier.
Result - The output impact of the 2018 Chuncheon international leisure sports festival is 8.4 billion won (5.3 billion won in intra region, 3.1 billion won in inter region), 1.7 billion won in income impact (1.2 billion won in intra region, 500 million won in inter region). The indirect tax impact is 80 million won (60 million won in intra region, 20 million won in inter region), and the employment impact is 138 persons (34 in intra region, 104 in inter region).
Conclusions - This study has improved the accuracy by analyzing the economic impact considering leakage effect to inter regions. These results can be used as objective data to verify the feasibility of the economic impact of the 2018 Chuncheon international leisure sports festival. In order to increase the accuracy of the number of visitors in the future, it is necessary to study the objective and practical methods.