This paper takes an excellent recruitment advertising of Tang Chinese Education as the object, and investigates its linguistic features from the aspects of lexicon, grammar and rhetoric. By skillfully using punctuation marks, properly matching colors, cleverly arranging font sizes, highlighting the focus information through topicalization, and using various methods such as comparison, exaggeration, parallelism, homophonic imitation, the writer has strengthened the expression effect of the recruitment advertising while constantly highlighting the commercial focus of the recruitment advertising, and finally achieved the commercial purpose of the advertising of “making it widely known”.