Kövecses(2006) suggested that there is a peculiar metaphor that is preferred by other members according to the social factors and historical periods of a community. Such peculiar metaphors differ not only from one culture to another, but also exist in a same culture. Based on the theory of Kövecses, this study aims to investigate how the emotions of universal and central love of human beings appear differently in Korean culture, and to clarify the aspects through the songs of Shin Seung Hun and Baek Ji Young. In Chapter 2, we focus on the causes of cultural variation presented by Kövecses (2002, 2010). In Chapter 3, we explore the metaphorical conceptualization of love which Koreans customarily hold through song lyrics. In Chapter 4, we will discuss the metaphorical variation in Korean culture from two perspectives, based on the conceptual metaphor of love, and the difference of choice in metaphorical conceptualization and metaphorical language expression derived from Chapter 3. (Hankuk University of Foreign Studies)