In east asia, confucianism has had a great influence not only on people's minds but also on economic development. This study was designed to understand the impact of confucian values on the sustainability of Korean longevity restaurants(老鋪). The purpose of this study is to derive the Confucian values that influenced the establishment of the core values of longevity restaurant. This can be used as information for building capabilities of restaurant that faced lots of barriers. In-depth interview method was conducted on 9 old korean restaurants with over 50 years of history and family succession. Key findings are following as; (1) Confucian values related to business succession; Filial piety (孝), Patriarchy (家父長制) (2) Confucian values related to business purpose; Righteousness(義) (3) Confucian values related to customer relationship; Benevolence or Human-heartedness (仁) (4) Confucian values related to Organization Membership; familism(家). Finally, based on these research results, academic and practical implications were provided.