It was The Silent Salesman by James Pilditch in 1961 that initiated changes in packaging strategies. The book also brought about a new consciousness of the role of packaging design as `a market tool` and as `the key to sales.` The term `Packaging as Salesman` took on the role of the `the sales clincher` linking the manufacturer with the consumer. The age of loud packaging came to an end, giving way to more modern and romantic appeal, and the need emerged for brand oriented design in everything from hard-sell to soft-sell. David Ogilvy said that while the similarities among products became greater, the selection of brands became smaller, and brand selection became dependent on packaging design that appealed to the consumer. Now, 30years later, Mary Lewis has said that outstanding brand packages are more powerful than sales personnel. In other words, brand packaging is both a "flag of recognition" and "a symbol of values" I certainly believe that we would be able to save considerable expenditures on development costs, brand registration, design, advertising and distribution if our four nations worked together on developing brands. We would also be able to extend our intellectual copyrights internationally, and through concentrated efforts by pepole from our four nations, we could also shorten development time while saving on costs involved. We We would also be able to extend our intellectual copyrights internationally, and through concentrated efforts by pepole from our four nations, we could also shorten development time while saving on costs involved. We would also be able to rapidly and economically increase brand recognition throughout by using regional broadcasting, advertising and public relations systems for maximum efficiency. In addition, we would be able to simplify shipment procedures among our four nations for more saving in time and money. With the global trend toward greater market liberalization, we could easily substitute foreign distribution costs of separate manufacturers with common brands. A desirable outcome can be expected when the enterprise, designer, and consumers responsible for the formation and production of the package maintain peaceful, but competitive relationship based on this new era`s value system.