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> 한국상품문화디자인학회 > 상품문화디자인학연구 (KIPAD논문집) > 6권 0호

브랜드이미지 형성에 있어 포장디자인의 역할

An Effect of Package Design on the Formation of a Brand Image

박규원(Kyu Won Park)

- 발행기관 : 한국상품문화디자인학회

- 발행년도 : 1998

- 간행물 : 상품문화디자인학연구 (KIPAD논문집), 6권 0호

- 페이지 : pp.53-124 ( 총 20 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

6,000
논문제목
초록(외국어)
Brand is made by it`s power of products. Of course the power of products is basic elements in a brand. And finally a brand image is formed by consumers expierienced a physical product. But recently, advanced consumers changing there mind, they have beliving the product is not only physical functions but also functions with sensuous. A product is made by many elements of fuction. That is physical fuctions, the sensible fuctions, some images in the product event. Many sourses in the product made a brand. Not only physical functions. Allmost of our products don`t have a brand at the sharp market competition in the world. They have just many of physical funtions. The product without a brand can`t grow up in their market. So far these products may disappear from consumers mind. A prodct is a brand. A brand is real product. Brand is formed by physical functions and non physical functions. Specially physiacal grade of technical skill have made equal in the inteligence society. And so efforts for image making with physical elements might be unvaluable huge investment. But non physical elements of product image should not change to make equal in the brand. Non physical functions could make some special image in their brand. This method is more effective than physical function to make a powerful brand image. Most of people, most of enterprise believe to make a brand image is only the power of commercial adverticements or publicitys. But we need to change such thinking. We have to solve a serious problem that a brand would be suported little fund. But a brand without a huge fund can live in the heated market. Power of package design is a good and perfect method to make a powerful brand. Good surface, variouse conviniences of pakage construction can build a powerful brand. This sensitive condition can move consumers` mind and this visual elements may stay in their mind. Because a unique brand can leave just only visual elements. Many of the package design elements can construct a big brand power. Physical funtions of products would be used and finally it will be gone. But brand image is expressed by package design sources could live forever. To make a brand of products image is the most important business in an enterprise, and so this project need a lot of fund. But we could put the right strategy to build up a brand with package design. If we can make an effort, can have enough power to make a strong brand image in the good.

논문정보
  • - 주제 : 예체능분야 > 미술
  • - 발행기관 : 한국상품문화디자인학회
  • - 간행물 : 상품문화디자인학연구 (KIPAD논문집), 6권 0호
  • - 발행년도 : 1998
  • - 페이지 : pp.53-124 ( 총 20 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2008-650-001175017
저널정보
  • - 주제 : 예체능분야 > 미술
  • - 성격 : 학술지
  • - 간기 : 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 2765-1568
  • - 수록범위 : 1994–2022
  • - 수록 논문수 : 1000