Soju, which has changed for the better with its long history, has been for a long time. Soju also has been with the consumers` race, region, and culture. Among liquors soju, a Korean popular liquor with regular drinkers, was handed down in the latter part of Koryo dynasty. It seems that soju was considered sown in the latter part of Koryo dynasty. It seems that soju was considered as high quality liquor because at that time it was home brew with good material. But when we were under the rule of Japanes imperialism we experienced the difficulty of food supply, and the production of distilled soju was confined. In 1965, distilled soju was produced by substituting a new technique. According to the change of consumers who got to prefer low-alcohol liquors or premium liquors, the rapid growth of the whisky market, and the full opening of the liquor mqrket, the whole soju industry is trying for the settlement of its own products and the activation of the soju market. The premium soju which came recently on the market is a high value-added product which meets the high-clsaa consumers` liking and for the qualitative improvement of the soju market, and it is a product which has heightened the quality of soju itself by a stage. But most of high quality soju brands have disappeared and some brands, onlly one or two, remain in existence. In this environmental situation, in order to find the effective scheme of soju package design which is directly connected to sales, this article aims at following four aspects. In thes article I want to analysize alcoholic liquor drinking and life style, the consumers` trend, the grasp of the domestic soju label development, and an instrument and label design of representive domestic soju design. And after that I want to try to fing a future-direted and effective soju package design.