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논문검색은 역시 페이퍼서치

> 한국상품문화디자인학회 > 상품문화디자인학연구 (KIPAD논문집) > 6권 0호

시장개방에 대비한 주류 패키지디자인 사례연구

A Case Study on the Package Design in Preparation for the Liquor Market Opening - Focused on the Instrument & Label Design

선병일(Byoung Il Sun)

- 발행기관 : 한국상품문화디자인학회

- 발행년도 : 1998

- 간행물 : 상품문화디자인학연구 (KIPAD논문집), 6권 0호

- 페이지 : pp.73-159 ( 총 15 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,500
논문제목
초록(외국어)
Soju, which has changed for the better with its long history, has been for a long time. Soju also has been with the consumers` race, region, and culture. Among liquors soju, a Korean popular liquor with regular drinkers, was handed down in the latter part of Koryo dynasty. It seems that soju was considered sown in the latter part of Koryo dynasty. It seems that soju was considered as high quality liquor because at that time it was home brew with good material. But when we were under the rule of Japanes imperialism we experienced the difficulty of food supply, and the production of distilled soju was confined. In 1965, distilled soju was produced by substituting a new technique. According to the change of consumers who got to prefer low-alcohol liquors or premium liquors, the rapid growth of the whisky market, and the full opening of the liquor mqrket, the whole soju industry is trying for the settlement of its own products and the activation of the soju market. The premium soju which came recently on the market is a high value-added product which meets the high-clsaa consumers` liking and for the qualitative improvement of the soju market, and it is a product which has heightened the quality of soju itself by a stage. But most of high quality soju brands have disappeared and some brands, onlly one or two, remain in existence. In this environmental situation, in order to find the effective scheme of soju package design which is directly connected to sales, this article aims at following four aspects. In thes article I want to analysize alcoholic liquor drinking and life style, the consumers` trend, the grasp of the domestic soju label development, and an instrument and label design of representive domestic soju design. And after that I want to try to fing a future-direted and effective soju package design.

논문정보
  • - 주제 : 예체능분야 > 미술
  • - 발행기관 : 한국상품문화디자인학회
  • - 간행물 : 상품문화디자인학연구 (KIPAD논문집), 6권 0호
  • - 발행년도 : 1998
  • - 페이지 : pp.73-159 ( 총 15 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2008-650-001175002
저널정보
  • - 주제 : 예체능분야 > 미술
  • - 성격 : 학술지
  • - 간기 : 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 2765-1568
  • - 수록범위 : 1994–2022
  • - 수록 논문수 : 1000