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논문검색은 역시 페이퍼서치

> 한국상품문화디자인학회 > 상품문화디자인학연구 (KIPAD논문집) > 7권 0호

포장디자인의 색채차별화 전략에 관한 연구

A study on Strategy for the Color Difference of the Package Design

김지철(JI CHUL KIM)

- 발행기관 : 한국상품문화디자인학회

- 발행년도 : 1999

- 간행물 : 상품문화디자인학연구 (KIPAD논문집), 7권 0호

- 페이지 : pp.21-52 ( 총 12 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,200
논문제목
초록(외국어)
In consumer market, the production has brought extreme competition between consumer goods. Under this circumstance, only products with good package design as well as good quality will with in attracting consumers. Design pattern, package material, display and illumination are very important in package design. But color can act great role in package design beside above-mentioned elements. Good design without right color can not be excellent design. Color is one of many elements of package design and it plays strong influence on consumer`s purchasing without any additional cost. Color-image is also the most psychologically effective factor of man`s purchasing behavior. A fresh color of package attracts people`s gaze and the color-image can naturally state the contents of product various and wide range of choice in color are available nowadays thanks to the development of painting and painting technology and new materials. Materials, structure, shape, illust, brand-name and color are substantial elements of package design but color gives the most powerful expression to consumers. From the ancient ages, color has been used as a tool of decoration. Today, color is one of the most decisive factors in selling packaged products as well as common consumer goods.

논문정보
  • - 주제 : 예체능분야 > 미술
  • - 발행기관 : 한국상품문화디자인학회
  • - 간행물 : 상품문화디자인학연구 (KIPAD논문집), 7권 0호
  • - 발행년도 : 1999
  • - 페이지 : pp.21-52 ( 총 12 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2008-650-001174969
저널정보
  • - 주제 : 예체능분야 > 미술
  • - 성격 : 학술지
  • - 간기 : 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 2765-1568
  • - 수록범위 : 1994–2022
  • - 수록 논문수 : 1000