In consumer market, the production has brought extreme competition between consumer goods. Under this circumstance, only products with good package design as well as good quality will with in attracting consumers. Design pattern, package material, display and illumination are very important in package design. But color can act great role in package design beside above-mentioned elements. Good design without right color can not be excellent design. Color is one of many elements of package design and it plays strong influence on consumer`s purchasing without any additional cost. Color-image is also the most psychologically effective factor of man`s purchasing behavior. A fresh color of package attracts people`s gaze and the color-image can naturally state the contents of product various and wide range of choice in color are available nowadays thanks to the development of painting and painting technology and new materials. Materials, structure, shape, illust, brand-name and color are substantial elements of package design but color gives the most powerful expression to consumers. From the ancient ages, color has been used as a tool of decoration. Today, color is one of the most decisive factors in selling packaged products as well as common consumer goods.