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논문검색은 역시 페이퍼서치

> 복식문화학회 > 복식문화연구 > 19권 1호

에코 소재 의류 제품의 구매 실태 및 구매 후 만족도

A Study on the Actual Purchase Conditions and Post-Purchase

박영희 ( Young Hee Park )

- 발행기관 : 복식문화학회

- 발행년도 : 2011

- 간행물 : 복식문화연구, 19권 1호

- 페이지 : pp.1-18 ( 총 18 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,800
논문제목
초록(외국어)
The purpose of this study is to prepare the base for the development of the high value clothing products with eco-friendly fabric which become the conversation topic recently. In order to collect data, a questionnaire was used. The subject of survey was the adult women in From their 20`s to 50`s. The survey areas were Gyungnam, Busan, Ulsan, and Daegu in Korea. The questions were formed with the results of a preliminary investigation and the contents selectively revised the measurement tools used to the previous studies. To analyze the collected data, X2-test, f-test, ANOYA were carried out with SPSS. In the result of difference analysis of the actual purchase conditions according to demographic variables, the purchase motives. the purchase items, and the purchase information showed the significant difference according to the demographic variables except monthly income, and the purchase place showed the significant difference to all the demographic variables. The results of difference analysis of post-purchase satisfaction according to the demographic variables and the purchase items were as follows, The post-purchase satisfaction in price showed the significant difference according to age and monthly income. The one in design showed the significant difference according to educational level and occupation. The one in fashion showed the significant difference according to marriage or non-marriage, age, educational level and occupation. The one in the wearing sensation showed the significant difference according to marriage or non-marriage, age, educational level, occupation. The one in transformation showed the significant difference according to educational level, monthly income, purchase item. The one in laundry and management convenience showed the significant difference according to monthly income and purchase item. Finally, the One in pollution level showed the significant difference according to age, monthly income, occupation, and purchase item.

논문정보
  • - 주제 : 자연과학분야 > 가정
  • - 발행기관 : 복식문화학회
  • - 간행물 : 복식문화연구, 19권 1호
  • - 발행년도 : 2011
  • - 페이지 : pp.1-18 ( 총 18 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2012-590-001730194
저널정보
  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 수록범위 : 1993–2021
  • - 수록 논문수 : 1880