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논문검색은 역시 페이퍼서치

> 복식문화학회 > 복식문화연구 > 20권 1호

미용실 고객의 매스 커스터마이제이션 요구 수준

Mass Customization and the Level of Customers` Needs for Beauty Salon

권태신 ( Tae Shin Kwon ) , 김용숙 ( Yong Sook Kim )

- 발행기관 : 복식문화학회

- 발행년도 : 2012

- 간행물 : 복식문화연구, 20권 1호

- 페이지 : pp.1-17 ( 총 17 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,700
논문제목
초록(외국어)
The purposes of this study were to analyze factors of mass customization for hair salon`s customers and to identify the differences among groups segmented by mass customization level. The self-administered questionnaire was used for data collection. The respondents were 423 women using hair salons. Factors of hair salon`s mass customization implementation were sanitary condition & hair salon`s staff, hair styling technique, communication service, tangible service, monetary support, convenience service, and visible service. Hair salon`s customers were categorized into the high-level of needs group, the middle-level of needs group, and the low-level of needs group. The high-level of needs group consisted of university students or women with a higher education or higher income. This group selected beauty salons by the promotion or advertisements, preferred their own unique hair style or a little-fashionable hair style, and showed a lower level of patronage. The middle-level of needs group consisted of university students or women with a higher education or higher incomes. They selected hair salons by service prices, preferred a basic hair style, and showed a midium level of patronage. The low-level of needs group consisted of women with lower education or lower income. They selected beauty salons by career of hair dressers or the promotion or advertisement, preferred highly fashionable hair style, and showed high level of patronage.

논문정보
  • - 주제 : 자연과학분야 > 가정
  • - 발행기관 : 복식문화학회
  • - 간행물 : 복식문화연구, 20권 1호
  • - 발행년도 : 2012
  • - 페이지 : pp.1-17 ( 총 17 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2012-380-002989799
저널정보
  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 수록범위 : 1993–2021
  • - 수록 논문수 : 1892