글로버메뉴 바로가기 본문 바로가기 하단메뉴 바로가기

논문검색은 역시 페이퍼서치

> 복식문화학회 > 복식문화연구 > 20권 6호

몽골 여성들의 과시적 소비성향에 따른 수입의류 선택행동

A study on Mongol women`s imported apparel selection behavior according to their conspicuous consumption orientation

( Bavuudorj Munkhtuya ) , 김용숙 ( Yong Sook Kim )

- 발행기관 : 복식문화학회

- 발행년도 : 2012

- 간행물 : 복식문화연구, 20권 6호

- 페이지 : pp.811-825 ( 총 15 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,500
논문제목
초록(외국어)
The purpose of this study was to identify imported apparel selection behavior according to Mongol women`s conspicuous consumption orientation. A self -administered questionnaire was used for data collection. First, factors of conspicuous consumption orientation were high price and luxury brand, fashion style, altruism, prestige, and brand. Mongol women were segmented into the price and prestige pursuit group, the fashion and brand pursuit group, the altruism pursuit group, and the conspicuous consumption retard group. Second, factors of motivating the selection of imported apparel were value, symbolism, and aesthetics, and Mongol women considered the aesthetics of imported apparel important. Married Mongol women in their 30`s chose imported apparel because of its symbolism. More married women selected imported apparel because of its value and more educated women selected imported apparel because of its aesthetics. Women with higher apparel expenditure selected imported apparel because of its value and symbolism. Quality, diversity, and the fit of imported apparel were the selection criteria for Mongol women and they were satisfied with the quality, diversity, and fit of the imported apparel. Brand awareness was very important when selecting imported apparel but the women`s satisfaction level was significantly low. Third, more women in their 30`s, unmarried, or with a lower educational level were found in the price and the prestige pursuit group, and the price and prestige pursuit group and the altruism pursuit group selected imported apparel for its aesthetics. More unmarried women in their 30`s with a higher educational level were found in the fashion and brand pursuit group and selected imported apparel for its value, symbolism, and aesthetics. More unmarried women in their 20`s with a higher educational level were found in the altruism pursuit group, but unmarried women in their 20`s with a lower educational level were found in the conspicuous consumption retard group.

논문정보
  • - 주제 : 자연과학분야 > 가정
  • - 발행기관 : 복식문화학회
  • - 간행물 : 복식문화연구, 20권 6호
  • - 발행년도 : 2012
  • - 페이지 : pp.811-825 ( 총 15 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2013-590-002366270
저널정보
  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 수록범위 : 1993–2021
  • - 수록 논문수 : 1880