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> 복식문화학회 > 복식문화연구 > 20권 6호

쇼핑가치에 따른 점포선택기준과 패션점포 유형별 방문정도의 차이

Differences in store selection criteria and store visits according to consumers` shopping values

박정권 ( Jung Kwon Park ) , 이현정 ( Hyun Jung Lee ) , 이규혜 ( Kyu Hye Lee )

- 발행기관 : 복식문화학회

- 발행년도 : 2012

- 간행물 : 복식문화연구, 20권 6호

- 페이지 : pp.883-894 ( 총 12 페이지 )


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구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,200
논문제목
초록(외국어)
Fashion companies are faced with more severe competition with the emergence of new types of retail formats. Retailers are coming up with new shopping values to maximize their profits and benefits of customers. The aim of this study was to study shopping values and analyze differences in store selection criteria and store visits among. The respondents were males and females with ages ranging from the 20`s to the 40`s, residing in Seoul and the Gyeonggi area. Data were collected via both online and offline. Data from 427 respondents were analyzed using SPSS 17.0. Results indicated that there were three categories including hedonic, informative, and reliable shopping values from the factors for clothing shopping values. They form three types of consumer groups such as active, passive-reliable, and hedonic-informative shopping value groups. These three groups were different in terms of demographic characteristics. For the factor influencing store preference, the range of product selection and customer service were the two significant features that showed substantial differences in the shopping value groups store`s atmosphere, salespeople, convenient location, price, and brand store did not have significant differences across groups. Retailers of each fashion retail formats have to consider consumers shopping values for their retail decision makings.

논문정보
  • - 주제 : 자연과학분야 > 가정
  • - 발행기관 : 복식문화학회
  • - 간행물 : 복식문화연구, 20권 6호
  • - 발행년도 : 2012
  • - 페이지 : pp.883-894 ( 총 12 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2013-590-002366321
저널정보
  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 수록범위 : 1993–2021
  • - 수록 논문수 : 1880